NFT Asia Founder Clara Peh On Why Digital Art Is Here To Stay

NFT Specialist Clara Peh On Why Digital Art Remains The World Of Possibilities.
Among the disruption caused by NFTs is the way they have helped to cement the shift of the interaction among artists, collectors, galleries and art market actors to the online space.
by Keng Yang Shuen / February 7, 2023.
Arts writer, curator and NFT Asia founder Clara Peh. Credit: Courtesy of Clara Peh.
This 24-year-old writer and curator wears many hats. By day, NFT she’s the art lead at Appetite – chef Ivan Brehm’s much-vaunted multi-concept space with a transdisciplinary approach to food, art and music – where she heads up exhibition programming and curatorial research. In her own time, she’s the curator for Art Dubai 2023 Digital, working closely with the fair’s organisers to further develop a section dedicated to digital and new media art.
Credit: Courtesy of Loredangoo.
Clara Peh is fittingly immortalised here into an NFT by the illustrator and cryptocurrency animator Loredangoo. The latter is an Indonesian artist affiliated with NFT Asia, invest in nft an artist-led collective started by Peh that seeks to amplify the works of Asian and Asia-based artists in the NFT ecosystem.
Meanwhile, those in the NFT (non-fungible token) scene would know her best as the founder of NFT Asia, crypto wallet may make money an artist-led nonprofit community that amplifies the work of Asian and Asia-based artists. Since its founding in March 2021, NFT Asia has grown to become one of the largest collectives operating in the Web 3.0 and digital art ecosystem, with more than 19,000 followers on Twitter alone. Here, invest in nft she shares more on NFTs and why they are here to stay despite the recent crypto crash.
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https://www.femalemag.com.sg/gallery/culture/nft-asia-founder-clara-peh-digital-art-is-here-to-stay/
NFT Specialist Clara Peh On Why Digital Art Remains The World Of Possibilities.
Clara, you come from a traditional art background and have a Master’s in Art History. What first attracted you to NFTs?
"I majored in Economics in my undergraduate studies and have been interested in the art market and the complicated relationship that art shares with money since. In 2017, I interned at Christie’s, where I first saw how the art market works. A year later, I interned at the Economic Development Board, where I was tasked to research potential global art market disruptors and began learning about start-ups looking into how blockchain technology could be utilised in the arts. Later, when I pursued my Master’s in Art History, I began gravitating towards digital and new media practices and artists like Cao Fei and Ye Funa. Through their works, I discovered more about how artists work with emerging technologies and cyberfeminist theories, which prompted me to look further into digital art. In February 2021, I was invited to write an article on NFTs and Southeast Asia. As I began to dial into the discourse, it clicked within me that this technology – and the kind of media environment that surrounded it at the time – has prompted a paradigm shift in how we understand digital media and culture. I started to get excited thinking about how I could contribute to building this alternative ecosystem."
What prompted you to start NFT Asia?
"In February and March 2021, I worked on a piece on Southeast Asia and NFTs for (the online art publication) Art and Market . At the time, it seemed that many discussions surrounding art and NFTs were focused on the US and Europe. In researching for the article, I came across several regional artists who had been learning about or were beginning to work with blockchain and NFTs – names like Jonathan Liu, Speak Cryptic and Ernest Wu. I decided to bring these different conversations into one Discord server for us to have a shared platform to learn about and navigate the space together. Artist Shavonne Wong, who had already been active in the NFT space, mentioned that many other Asian artists she had come across would appreciate being a part of the community. We thus decided to open up the server and welcome anyone and everyone to join us. From there, NFT Asia has grown into one of the largest artist collectives in the Web 3.0 and digital art ecosystem."

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